Quick answer: An electronics shop can sell online in Pakistan profitably by running its own branded store instead of relying only on Daraz. You keep the full margin (no 8–15% marketplace commission), own the customer relationship, and win on the two things Daraz cannot guarantee on third-party listings: genuine products and real after-sales service.
The Daraz trade-off for electronics sellers
Daraz brings traffic, but on electronics it charges commission plus fees, surrounds your listing with cheaper (often grey-market) competitors, and owns the customer. For a category where buyers care intensely about authenticity and warranty, that environment works against a legitimate seller. Your own store flips it: you control the narrative on genuineness, warranty, and service.
What an electronics store needs online
- Detailed product pages — specs, warranty terms, box contents, real photos.
- Variation handling — colour, storage (64/128/256GB), model year.
- Safe high-value checkout — card and wallet for prepaid, careful COD policy for expensive items.
- Warranty registration — capture serial/IMEI at purchase.
- Trust content — "100% genuine", official-dealer status, return policy.
Handling high-value COD safely
COD is expected in Pakistan, but a refused PKR 150,000 phone shipment is an expensive loss. Tactics that work: require a partial advance (PKR 2,000–5,000) on high-value COD, screen first-time buyers, and use reliable couriers with insured shipping. More on this in our COD fraud guide.
Winning on Google
Buyers search exact models — "iPhone 15 price in Pakistan", "gaming laptop under 200000". Product pages with clear specs and prices capture these. Pair with a Google Business Profile if you have a physical shop.
Frequently asked questions
Can I run my own store and Daraz together? Yes — use Daraz for discovery, convert repeat buyers to your own store at full margin.
How do I prove products are genuine? Show dealer authorisation, warranty cards, and serial registration; honest after-sales service compounds into reviews.
Get started
See the WoBooks electronics store website and the honest WoBooks vs Daraz comparison. Start a free trial and list your first products.