Quick answer: Daraz gives you instant traffic but takes commission (typically ~8–15% depending on category) plus fees, and owns your customer. Your own website costs a small flat monthly fee, charges 0% commission, and gives you the customer relationship — but you must drive your own traffic. The smartest Pakistani sellers use both: Daraz for discovery, their own store for repeat buyers and margin.
The real cost of selling on Daraz
- Category commission: roughly 8–15% of each sale.
- Payment / processing fees on top.
- Promotion costs to stay visible during campaigns.
- Price pressure from being listed next to cheaper competitors.
- Customer ownership: Daraz owns the buyer — you cannot re-market to them.
The real cost of your own website
- Flat monthly fee (WoBooks Commerce Growth ~PKR 2,780/month) — no per-sale commission.
- 0% commission — you keep the full margin.
- You own the customer — list, re-market, build loyalty.
- You drive traffic — SEO, Instagram, WhatsApp, Google. This is the trade-off.
Side-by-side
| Factor | Daraz | Own website |
|---|---|---|
| Traffic | Built-in | You build it |
| Commission | ~8–15% + fees | 0% |
| Customer data | Daraz owns it | You own it |
| Brand control | Limited | Full |
| Best for | Discovery, new buyers | Repeat buyers, margin |
The dual-channel strategy
- Use Daraz to acquire new customers — treat the commission as a marketing cost.
- Include a small insert in every Daraz order: "Order direct next time for 10% off — yourstore.com.pk".
- Run repeat orders through your own store at 0% commission.
- Build a WhatsApp list from direct customers and re-market for free.
After 6–12 months, most sellers on this playbook see a large share of repeat revenue shift to the commission-free channel.
Frequently asked questions
Should beginners start on Daraz? It is a fine way to learn and get first sales — just plan to migrate repeat buyers to your own store.
Is it against Daraz rules to redirect customers? Be tasteful — an order insert promoting your brand is standard practice; avoid messaging buyers inside Daraz against its terms.
Get started
See the honest WoBooks vs Daraz comparison and our store-without-Daraz guide. Start free and keep more of every sale.