Pakistan's ecommerce market crossed $6 billion in 2024 and is growing at 25% a year. Millions of Pakistanis now shop online — and millions more are looking to sell. Whether you run a clothing boutique in Lahore, a phone accessories shop in Karachi, or a home-based food business in Islamabad, the time to open an online store has never been better.
But there is one problem almost every Pakistani seller faces: payment. Global platforms like Shopify or WooCommerce are difficult to set up with local payment gateways. You need a foreign credit card, USD billing, and hours of technical work to connect JazzCash or Easypaisa — if it works at all.
WoBooks solves this. It is Pakistan's only all-in-one platform that combines a website builder, online store, Point of Sale (POS) system, and accounting — with JazzCash and Easypaisa built in from day one. This guide will walk you through launching your online store step by step.
Why Pakistani Payment Methods Matter for Your Online Store
When a customer adds a product to their cart and reaches checkout, the payment step is make or break. In Pakistan, most buyers:
Do not have international credit cards
Prefer mobile wallets like JazzCash and Easypaisa over bank transfers
Trust IBFT (Interbank Fund Transfer) for larger purchases
Want to pay in Pakistani Rupees (PKR), not US Dollars
If your checkout does not offer JazzCash or Easypaisa, you will lose most of your sales before they happen. This is why choosing a platform with native Pakistani payment support is the single most important decision you will make when building your store.
Tip: Stores that offer JazzCash and Easypaisa at checkout see significantly higher conversion rates compared to stores that only accept bank transfers. Pakistani customers choose the fastest option. |
Step 1: Sign Up for WoBooks (Free to Start)
Go to wobooks.com and click Get Started. You can create your account with your email address or phone number. No credit card is required to begin.
During sign-up, you will be asked to choose your business type. WoBooks supports:
Online stores and ecommerce shops
Retail businesses with a physical store (using the POS system)
Service businesses and freelancers needing a portfolio or booking site
Specialized verticals: pharmacies, laundries, restaurants, clothing
Select Online Store to activate the full ecommerce feature set. You will land on your WoBooks dashboard in under two minutes.
Step 2: Set Up Your Store's Basic Information
Before adding products, fill in your store details. This information appears on your website and affects how customers find you on Google.
Store Name and URL
Choose a store name that reflects your brand. WoBooks gives you a free subdomain (e.g., yourstore.wobooks.com) to start. You can connect a custom domain (e.g., yourbrand.pk) later from your domain settings.
Business Address and Contact
Add your city, area, and contact number. Pakistani customers want to know where you are based. Showing a Karachi or Lahore address builds instant trust with local buyers.
Currency and Language
Set your currency to Pakistani Rupee (PKR). This ensures all your product prices, invoices, and accounting records stay in local currency — no confusion, no conversion headaches.
Step 3: Add Your Products
Click Products in your dashboard, then Add New Product. For each product, you will enter:
Product Name — Be clear and descriptive (e.g., "Women's Lawn Suit — Summer 2026, Unstitched")
Price in PKR — Enter your retail price. You can also set a sale price.
Product Photos — Upload 3–5 clear images. Use natural light. Products with multiple photos sell more.
Description — Write 2–3 sentences describing the product. Include size, material, and what makes it special.
Stock Quantity — WoBooks tracks inventory automatically and alerts you when stock is low.
Category — Organize products into collections so customers can browse easily.
Pro Tip: If you have many products, use the CSV bulk upload feature to add them all at once. Prepare a spreadsheet with your product names, prices, and SKUs and upload it in one go. |
Step 4: Connect JazzCash and Easypaisa Payments
This is the step that sets WoBooks apart from every other website builder in Pakistan. Connecting Pakistan's two most popular mobile wallets takes less than 10 minutes.
Connecting JazzCash
Go to Settings > Payments > JazzCash. You will need:
Your JazzCash Merchant ID (apply at jazzcash.com.pk if you do not have one)
Your JazzCash API password
Your JazzCash Hash Key
WoBooks has a direct partnership with JazzCash. Enter your credentials, click Save, and test with a Rs. 1 transaction. Once confirmed, JazzCash will appear as a checkout option on every product page.
Connecting Easypaisa
Go to Settings > Payments > Easypaisa. You will need:
Your Easypaisa Store ID
Your Easypaisa Hash Key
Same process: enter credentials, save, test. Both JazzCash and Easypaisa funds settle directly to your registered mobile account, typically within 24–48 hours.
Other Payment Options
WoBooks also supports Safepay (for card payments), bank IBFT transfer, and Cash on Delivery (COD). COD is still the most common option for first-time online buyers in Pakistan — enable it to maximize your reach.
Step 5: Set Up Shipping for Pakistan
Go to Settings > Shipping. For Pakistani sellers, the most common options are:
TCS Courier — Pakistan's largest courier. WoBooks can auto-calculate TCS rates by city.
Leopards Courier — Strong coverage in smaller cities and interior Punjab/Sindh.
M&P (Mover & Packers) — Popular for cash-on-delivery orders.
Self-delivery — If you handle deliveries yourself in your city, set a flat rate or free shipping zone.
You can set different shipping rates for different provinces, offer free shipping above a certain order value (e.g., free shipping on orders above Rs. 2,000), and mark orders as shipped with a tracking number from your dashboard.
Step 6: Choose and Customize Your Store's Design
Your WoBooks store comes with professional themes designed to look great on mobile — critical in Pakistan, where over 80% of shoppers browse on their phones.
From the Design menu, you can:
Choose a theme that fits your product category (fashion, electronics, food, general)
Upload your logo and set your brand colors
Customize your homepage with a banner, featured products, and testimonials
Add your WhatsApp number as a chat button so customers can message you instantly
WhatsApp Integration Tip: Pakistani buyers love asking questions before purchasing. Add your WhatsApp number to your store so customers can message you with a single tap. WoBooks includes a WhatsApp chat widget that you can enable in Design > Chat Widget. |
WoBooks vs. Other Platforms in Pakistan
Here is how WoBooks compares to the other options Pakistani sellers consider:
Feature | WoBooks | Shopify | |
|---|---|---|---|
JazzCash Built-in | ✓ | ✗ | ✗ |
Easypaisa Built-in | ✓ | ✗ | ✗ |
PKR Pricing | ✓ | ✗ | ✓ |
POS System | ✓ | ✗ | ✗ |
Accounting System | ✓ | ✗ | ✗ |
Pakistan Support | ✓ | ✗ | ✓ |
Free Plan Available | ✓ | ✗ | ✓ |
Shopify charges you in USD and requires third-party integrations for Pakistani payments. Webx.pk is a capable local builder but lacks a built-in POS and accounting system — meaning you need separate software for your physical store and your books. WoBooks is the only platform that combines all three in one place at PKR pricing.
Step 7: Go Live and Start Selling
When you are happy with your store, click Publish in your dashboard. Your store is now live and accessible to anyone in Pakistan (and beyond).
To drive your first sales:
Share your store link on WhatsApp groups and your Instagram/Facebook bio
Post your products on Instagram Reels and TikTok with the link in your bio
Ask friends and family to place test orders and leave reviews
List your products in Facebook Marketplace for extra visibility
Enable Google Shopping integration from your WoBooks dashboard to get discovered on Google
Managing Orders, Inventory, and Accounts — All in One Place
One of the biggest headaches for Pakistani sellers is juggling multiple systems: an Instagram DM for orders, a WhatsApp for customer queries, a notebook for inventory, and a separate Excel file for accounts. WoBooks eliminates all of that.
From your single WoBooks dashboard, you can:
See all incoming orders in real time, from your online store and your physical counter
Update stock levels automatically when a sale is made online or in person
Print invoices and receipts with your logo and PKR amounts
Track daily, weekly, and monthly revenue in your accounting module
Generate profit and loss reports without needing a separate accountant
If you also have a physical shop, the WoBooks POS system connects your counter sales to your online inventory. Sell a pair of shoes at your Karachi store, and the stock count updates automatically on your website — no more overselling.
Frequently Asked Questions
Is WoBooks free to use?
WoBooks offers a free plan to get started. Paid plans with more features, a custom domain, and lower transaction fees are available at PKR pricing.
Do I need a registered business to use JazzCash merchant account?
For the JazzCash merchant gateway, you need a CNIC (national identity card) and a registered mobile account. You do not need a company registration to apply as a sole trader.
How long does it take to receive payments?
JazzCash and Easypaisa settlements typically arrive in your mobile account within 24 to 48 business hours after a transaction is completed. Safepay card payments settle in 2 to 3 business days.
Can I use WoBooks if I have a physical store too?
Yes. The WoBooks POS system connects your physical counter to your online store. Inventory, sales records, and accounting stay in sync automatically across both channels.
What if I need help setting up?
WoBooks provides live chat support in Urdu and English, plus a full guide library on the WoBooks Help Centre. You can also book a one-on-one setup call from your dashboard.
Start Your Online Store in Pakistan Today
Building an ecommerce website in Pakistan used to mean months of technical work and expensive developer fees. With WoBooks, you can have a fully functioning online store — with JazzCash and Easypaisa payments, professional design, and built-in accounting — live within a single day.
Pakistan's digital economy is growing fast. Every day you wait is a day your competitor captures customers that could have been yours.
Get Started Free at wobooks.com — No credit card required. Launch your store today. |
Questions? Visit wobooks.com or WhatsApp our support team — we will help you set up your store step by step.